Creative Director,
Social Media Evangelist,
Ducati-riding, gadget-geek,
family dad, enjoys all beauty
in life, nature and love.
“Keep me where the light is”
Wonder when this is the mainstream way of paying for things in the world.
What are your thoughts?
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Copywriter: Michele Picci
Art Director: Marco Viganò
My friends at 358 Helsinki have created a great campaign for Heineken. Take a look –› Website: http://www.basso.fi/stylenuggets
idea:
How to make Heineken a premium beer? A beer that "opens the world" for those who know? How to interact with the "hipster" crowd around Finland?
The idea was to make a "diner" where people can buy "combos" that combine Heineken with premium designer items. A shirt and a beer. A wallet and a beer. Nail polish and a beer etc. This "apparel diner" toured 5 cities and it also served as a communication platform... Click link to see the whole article
Your greedy little soul is finally satisfied with a diet drink
… and?
it's pretty awesome =)
CREDITS:
Client: Coca-Cola Zero
Spot: "And"
Agency: Crispin Porter + Bogusky, Boulder, Colo.
