Audi: Ahab

Over 30 years ago, Audi pioneered permanent four-wheel drive with Audi Quattro®. Today it’s the world’s top selling AWD system. But sadly for one tormented soul, its legacy is more a source of humiliation than celebration. Inspired by one of the all-time classics in American literature, Audi re-imagines Herman Melville’s epic struggle between obsessed sea captain and elusive white whale to bring the legend of Quattro® to life.

Source

Aquafresh: Fighting Grannies Since 1973

Advertising Agency: Adler Chomsky, Grey Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Ida Markovits
Copywriter: Uri Shoham
Art Director: Yosi Even Kama
Photographer : Yaron Izhakov
Account Manager: Anat Leventon
Account Supervisor: Ronny Schwartz
Account Executive: Michal Master

I like these ad's. Simple, to the point in a emotional and cute way. Not sure if I agree with letting the heading go that far into the head of the grannies, nor the choice of using the multicolor logo in the lower right corner... but I like the idea.

What do you think?

Vinnie Jones' hard and fast Hands-only CPR

Client: British Heart Foundation
Advertising Agency: Grey, London, UK
Producer: Jacqueline Dobrin
Creative: Vicki Maguire
Director: Wayne McClammy
Production Company: Hungry Man

Coca-Cola: Santa Claus Surprises The Passengers Of A Commercial Flight

 

Category: Ambient
Advertising Agency: Evek, Monterrey, Mexico
Additional credits: Tarín + Contreras, Digital Works

 

Bund: Gorilla, Brown Bear, Grey Seal

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environmental_awareness_brown_bear

environmental_awareness_grey_seal

“Every 60 seconds a species dies out. Each minute counts. Each donation helps. Bund.net”

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Florian Schwalme, Mathias Rebmann
Art Directors: Ksenia Slavcheva, René Gebhardt, Björn Kernspeckt
Account Managers: Christine Scharney, Susanne Kieck
Illustrator: Peppermill Berlin
Graphic Designer: Sebastian Frese

Staples: Holiday Rehearsal

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Group Creative Director: Gary Lennox
Art Director: Sean Davison
Copywriter: Gary Lennox
Account Team: Ryan Timms, Sarah Lostracco, Kiara Wilson
Production Co: Steam Films
Director: Benji Weinstein
Cinematography: Brendan Steacy
Exec. Producer: Tasha Litt
Producer: Andrew Graham
Post House: School Editing
Editor: Brian Wells
Music Co: Pirate
Colour Correct: Notch

Hehe... are you rehearsing as well?

Great document from the guys at Ogilvy NYC

From .com to .brand
View more documents from Ogilvy & Mather

Norwegian Wild Reindeer Centre Pavilion by SNØHETTA

Norwegian Wild Reindeer Centre Pavilion by SNØHETTA on thisispaper.com

diephotodesigner.de Norwegian Wild Reindeer Centre Pavilion by SNØHETTA on thisispaper.com
credit%20Ketil%20Jacobsen Norwegian Wild Reindeer Centre Pavilion by SNØHETTA on thisispaper.com
credit%20Ketil%20Jacobsen%20  Norwegian Wild Reindeer Centre Pavilion by SNØHETTA on thisispaper.com
credit%20diephotodesign.de Norwegian Wild Reindeer Centre Pavilion by SNØHETTA on thisispaper.com

TVERRFJELLHYTTA – Norwegian Wild Reindeer Centre Pavilion

 by appointment of the Norwegian Wild Reindeer Foundation Snøhetta has designed an observation and information pavilion at Hjerkinn in Dovre, Norway. The spectacular site is located on the outskirts of Dovrefjell National Park at around 1250 meters above sea level, overlooking the Snøhetta mountain massif…

More here.

Obsessions make my Life worse and my Work better

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obsessions sagmeister 01 Obsessions make my Life worse and my Work better

obsessions sagmeister 02 Obsessions make my Life worse and my Work better

obsessions sagmeister 03 Obsessions make my Life worse and my Work better

obsessions sagmeister 04 Obsessions make my Life worse and my Work better

obsessions sagmeister 05 Obsessions make my Life worse and my Work better

obsessions sagmeister 06 Obsessions make my Life worse and my Work better

Stefan Sagmeister est l’un des graphistes le plus talentueux de notre époque, depuis une vingtaine d’années, il distille ses créations, qu’elles soient personnelles ou professionnelles, pour des clients comme Lou Reed, HBO ou encore le Musée Guggenheim. En 2008, son studio a conçu une installation autour de l’obsession, thème dont je me sens très proche.

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Pretty amazing work, clearly based on an obsession of art-creation with coins... but really impressive, don't you think?

McDonalds Sundial Billboard

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"McDonald´s Sundial Billboard- The sun creeps through the breakfast menu towards a burger n’ fries. Advertising agency Leo Burnett and an engineer did a lot of research to find the perfect location to create the effect."

Good idea and execution, but what about all the gray, cloudy and rainy days?